What are Closed Captions and How Can They Improve Your SEO?

What are closed captions and how can they improve your SEO? We created a guide to explain closed captions and how they can benefit your online presence.

The importance of video in the online market can’t be overstated. It’s predicted that in the near future, a whopping 80% of online content will take the form of video content. That’s a huge, huge portion of the online space and something that you and your business definitely should prepare for.

Why video? The human brain can process video much more efficiently than text or other forms of information, making it the ideal way to catch consumers’ eyes and convey new information.

But in the era of the endless scroll, it’s not just enough to make a quality video. You need to take steps to make sure that those who come across your video understand and take an interest in it. One of the ways to do that is with closed captioning.

What are closed captions? Read on and we’ll walk you through everything you need to know.

What Are Closed Captions?

Closed captions are titles used to support those who are deaf or hard of hearing. They promote greater accessibility to content for those impaired.

You’re likely familiar with the idea of closed captioning when it comes to TV broadcasts and other such similar situations. We’ve all had a family member who is hard of hearing and needs to turn on the closed captioning during an award show or sporting broadcast.

But closed captioning can find use across a wide variety of platforms. It’s on our TVs, but it can also be used anywhere video content is accessed, including social media platforms like Facebook or Twitter or video aggregators like YouTube.

In the modern era, closed captioning even has a utility for those with good hearing, allowing easier communication between the watcher and the video without a hard reliance on sound. There are even more benefits: closed captioning has actually been proven to help aid language comprehension in children, for example.

Closed captioning translates spoken words into written captions that play over the image. They also denote sound effects, music cues, and any other important sound elements that may be important for those hard of hearing.

Many people associate closed captioning with the boring black and white text scrawl, but there are many more attractive and eye-catching alternatives when it comes to online video. You can easily find closed captioning that fits in with the brand image of your company or business.

Why Do You Need Closed Captions?

Internet users interact with online content at all hours of the day and in all kinds of locations. The mobile phone revolution has increased access and the convenience of access to the web like never before.

That means web users might be looking at your video on a train, in a crowded restaurant, under their desk at work… it’s impossible to think of all the possibilities. As such, it’s important to make sure your videos can be understood even if the viewer can’t hear them.

Too many videos depend on sound and dialogue to make their points. Including closed captioning on your videos can help to ensure that even those in loud rooms or with their phones on mute can understand the points your video is trying to make.

A web browser is much more likely to keep scrolling past a video if they realize they’ll need to leave the room or turn their sound on to understand it. Including closed captioning is an essential task if you want to capture as many eyes as possible.

But there are many other benefits to including closed captioning as well.

Closed Captions and Their Impact on SEO

Closed captions can make a huge difference when it comes to your SEO strategy. Google and other search engines aren’t able to watch a video but can obtain information via the text included in your closed captions.

Text used in your closed captioning is indexed and increases your keyword depth. Outside of this closed captioning, the only information Google has to index your video is the title and description, which may not be enough to ensure a good ranking.

Your video has a much higher chance of ranking higher, then, if you decide to include a text file and closed captions for your video.

That’s not the only reason to consider adding closed captioning. Studies have proven that closed captioning helps to increase user engagement when it comes to online video content. For example, user watch time is frequently an important factor when it comes to ranking videos on sites like YouTube.

And as we discussed above, closed captioning encourages viewers to watch longer and provides a wider avenue for viewership than videos without closed captioning. The more people watch your video, the more you’ll increase your ranking and create opportunities for more and more views.

If you’ve found yourself getting stuck in finding ways to expand your SEO strategy, video content provides an exciting new alternative. There are many ways to use video to help enhance your SEO, and the results can be fantastic for your business.

Closed Captions For Your Videos

It’s indisputable that the future of the Internet will contain a great deal of video content. If you hope to stand out from the crowd, it’s important that you and your business are prepared.

With the above information, you should no longer need to ask ‘what are closed captions?’ You now have the knowledge you need to push forward and create videos that will support a winning SEO strategy.

Need help creating proper closed captioning for your videos? Contact us anytime for assistance or a free quote.